Trò chơi hayday

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trang chủ » thiết bị di động Marketing » điện thoại Games » Hay Day Monetization: How This Farming Game Got lớn $1.15B in Revenue


Remember when farming games were a big giảm giá khuyến mãi a couple of years ago?

Well, one of them remained quite successful lớn this day – Hay Day.

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One of the things that makes this game profitable in the sea of other similar games is its well-thought-out monetization.

Developers behind Hay Day monetization mix a great example for all game developers to lớn follow, so let’s analyze it.

How Successful Is Hay Day?

Hay Day is brought to us from a factory of super successful games lượt thích Clash of Clans & Boom Beach – Supercell.

The game falls into the casual & simulation genres. It simulates a farm và comes with simple gameplay và a casual thiết kế. And it’s no secret – the market in these genres is very crowded và competitive.

Remember Farmville that you could only play on Facebook? Hay Day was Supercell’s successful answer to lớn it in the size of a sản phẩm điện thoại game.

And here’s just how successful.

Unless stated otherwise, the data in this article comes from an internal source. 

This game first appeared in 2012, & it didn’t take long for it to lớn hit the top charts. For this game, 2014 was the year. This year alone brought $268.55 million khổng lồ the game. For comparison’s sake, in 2020, the game generated ‘only’ $94.77 million.

However, Hay Day is not one of those games that got their 15 minutes of fame & then disappeared. Yes, after its tremendous success in năm trước và năm ngoái, the numbers decreased. Yet, the game has been maintaining a really decent revenue stream over the years.

To this day, the game got 327.26 million worldwide downloads. The revenue numbers are equally impressive sầu – it made a total of $1.15 billion over the past eight years!

The US players seem to lớn be most inkhổng lồ farming, as they trang điểm for the biggest part of the game’s revenue – 37.1%.

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One of the things that helped this game become so successful was its user acquisition strategy. Supercell created many memorable Hay Day ads. If you want to lớn learn more about how the game advertises, make sure to lớn read our Hay Day advertising dissection.

Wondering what is it about the game that drives all this revenue?

This is exactly the question we’ll answer. I played the game myself to analyze Hay Day’s user experience, gameplay, và monetization strategy.

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5. Add a Subscription Feature

“It’s a way khổng lồ get really cool stuff in the game just by playing.”, this is how Hay Day describes their subscription feature – the Farm Pass.

And if you want the coolest stuff – purchase the subscription. The Farm Pass comes in the form of seasons that last for one month. They don’t even hotline it a subscription, but it definitely is. More precisely, it is a non-renewing subscription.

Wondering what makes a player want to lớn purchase the next season’s Farm Pass?

Hay Day took care of this by designing special rewards – perks. These rewards only last until the kết thúc of a season. If the players don’t want lớn thảm bại their privileged in-game life, they will purchase another subscription.

Finally, the option of even getting the Farm Pass opens up khổng lồ players at màn chơi 11 & above. Therefore, the subscription is targeted at semi-experienced & experienced players.

Wrapping It All Up

As you can see, money doesn’t grow on trees (or farms), even for high-quality games such as Hay Day.

Monetization can be a tricky và complicated process. Even Hay Day monetization is still getting regular upgrades, just like the gameplay itself.

If you feel like you could use a hvà in finding the ideal monetization strategy for your game, feel miễn phí to contact us.

P..S. If you like this article, don’t forget lớn subscribe to our newsletter for more game analyses!

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